Use case · Automotive marketing and communications
From searching and retyping to time for the client
How an automotive marketing agency uses AI to bring structure to briefings, planning and follow-up.
Sound familiar?
Much of the work is searching, retyping and chasing
Your project managers spend a large part of the week searching, retyping and chasing. They write briefings by hand, while everything that belongs in them already exists somewhere: in the project system, the price list, the regional breakdown or the brand guide.
Briefings from scratch
Almost entirely written by hand, while the information already exists.
Disclaimers from old materials
Taken over and copied, a recurring source of errors.
Information in seven places
Project system, sheets, email and chat. Impossible to find a few months later.
Follow-up hanging on a reminder
The moment new work arises depends on a calendar reminder.
The approach
First order, then agents
- 1
First the foundation
AI only works well when it knows where the information is. We start with a two-day exploration: shadowing project managers and the studio, and measuring how much time tasks take today. Then planning, briefings, client files and fixed building blocks (disclaimers, dealer blocks, brand rules) come together in one place, each with an owner and a validity date.
Daily work already gets lighter, before a single agent is running.
- 2
Then digital colleagues
On that foundation, AI agents take over the preparatory and monitoring work: summarising conversations, preparing briefings, monitoring running campaigns, checking direct mail files and preparing work orders for the printer. Each agent belongs to a role with one human owner.
We start with one role and only expand once the gain is visible.
- 3
A step better every month
Agents are never finished. Based on feedback and changes in the way of working, they are fine-tuned every month.
Ground rules
Ground rules that make it reliable
Looked up, not made up
A disclaimer or price scale comes from a trusted source, never from a language model.
People stay in control
Messages to clients and orders to suppliers never go out without an employee's approval.
Building on what exists
Existing systems are connected, not replaced.
Together with the users
Tools rarely fail on the idea, often on adoption. That's why we build with the people who use them.
Outcome
What it delivers
- Project managers get time back for client conversations and advice.
- The studio receives complete briefings.
- Fewer errors in fixed texts and dealer details.
- Knowledge that lives in the heads of a few colleagues is in one findable place.
- A role that becomes available can be redesigned instead of replaced one-to-one.
- Because it was measured up front, the gain is demonstrable later instead of estimated.
Curious what this would look like at your agency?
Schedule a two-hour session and walk through a recent campaign together, from client request to briefing.